Essay 3 Project: Rhetorical Analysis of the Visual Argument

Assignment: After your Visual Argument is constructed and presented, write a 700-word Rhetorical Analysis of it.

Guidelines:

Rhetorical Analysis will be written as an essay that contains the following parts:

1. Introduction:
2. Begin by introducing the Visual Argument and the rhetorical triangle that it is based on (author, audience, purpose):

• What is the topic/issue? Why is this issue debatable?
• Who is the author, and what kind of qualifications does the author have? What kind of degree/major is the author pursuing? What are the author’s academic interests/

passions? (Note: The author is you!)

• What kind of audience is the Visual Argument intended for?
• What is the purpose of this Visual Argument? Is it to simply raise awareness or is it to cause some change?

2. State the thesis:

• Indicate which rhetorical appeals did the author implement in order to achieve the purpose in writing and what impact did these rhetorical appeals have on the effectiveness of the Visual Argument.

1. Body paragraphs: In the next 4 paragraphs, analyze the use of each rhetorical appeal.
2. When discussing appeal to Logos, focus on organization, evidence, and logical reasoning.
3. Ethos is all about the author’s (i.e., your own) credibility, trustworthiness, knowledge and expertise, as well as absence of biases.
4. Pathos is about emotional connection with the audience (i.e., emotionally charged language/word choices, tone, examples, etc.).

• If there was an intentional attempt to avoid pathos, was this avoidance justified by the purpose of the Visual Argument, and what impact did it have on the overall effectiveness of the Visual Argument?

4. When discussing appeal to Kairos, focus on the timeliness, appropriateness, relevance, and currency of the Visual Argument.

• Was the author “saying the right thing at the right time” when arguing on this topic?

III. Conclusion:

In your conclusion, wrap up the analysis by stating whether the author was successful in achieving the purpose, and if so, by using which means (e.g., rhetorical appeals, strategies, tools, etc.) was this purpose achieved.

Requirements:

• Write this rhetorical analysis in the 3^rd person, referring to yourself as “author,” and using your last name, as well as corresponding pronouns.
• Rhetorical analysis needs to be written in paragraphs, and it needs to be at least 700 words in length.
• It needs to be double-spaced and arranged in the MLA format. If any sources are referenced in the text of the essay, there needs to be a Work(s) Cited appearing on a new page.
• This assignment will be automatically submitted to Turnitin, and the similarity score should not exceed 10%.

Essay 3 Project_ Rhetorical Analysis-1

the essay