SEN301: Social Enterprise

SEN301_Assessment 2_20240603 Page 1 of 5

ASSESSMENT 2 BRIEF
Subject Code and Title SEN301: Social Enterprise
Assessment Project Development & Strategy
Individual/Group Individual
Length Work in Progress 18-24 page PDF presentation (8-10
minutes duration)
Learning Outcomes a) Critically evaluate and synthesise the fundamental
theories of social enterprise and creative
entrepreneurship.
b) Apply theories of entrepreneurship to analysing and
addressing real world social problems.
c) Worked collaboratively and with relevant
stakeholders to address a real world social problem.

d) Distinguish and survey a target market to
clarify user needs and preference.
Submission For face-to-face classes, this assessment is due
in class on Week 7 (Module 4.1).
For online classes, this assessment task is due by
11:55 pm Sunday of Week 7 (Module 4.1).
Weighting 40%
Total Marks 100 marks

Context:
Following the successful completion of the first assessment, students will have compiled a
comprehensive portfolio of relevant research material that underpins their elected project
direction, as well as a draft idea that they intend to pursue. They will have received
detailed practical feedback from their learning facilitator that will assist them in
formulating a viable project plan based upon the synthesis of this research and the
practical application of their emerging social enterprise design skills. If they have
proposed their own project category, this will have been approved or amended on the
basis of feedback received and will in turn be supported by extensive, corroborative
research.
This second phase of the process will focus upon the development of this project, the
status of which will be demonstrated in a Work in Progress presentation, conforming to a
defined structure and essential deliverables as outlined below.
Instructions:
Responding to feedback on the preliminary research, students will now develop their
proposal; documented stage-by-stage in a Development Strategy Document that will form
the substance of this assessment. It will take the form of a draft presentation (18-24
slides) and will include the following components:
a) A general introduction that reiterates the direction proposed and summarises the
outcomes of the preliminary proposal and feedback received. This should indicate
areas where amendments have been agreed and demonstrate what actions have been
taken. It is important that students take ownership of their work and in the spirit of
this, they might also acknowledge those areas where they have been offered
recommendations, but have in turn formulated alternatives. These should be
thoroughly justified.
b) A presentation of the proposal itself. This should form the main part of the delivery
and should demonstrate clearly the concept, the rationale behind the idea and in
broad terms, the means to implement it.
c) A brief statement demonstrating thorough research into the originality, credibility and
financial viability of the proposal with an acknowledgement of any perceived
weaknesses that have been determined. Remedial action to modify or improve the
project to address weaknesses may be demonstrated.
d) A rationalisation of the idea in terms of its effectiveness and potential social value.
This rationalisation may form the basis of any petition to potential stakeholders and
investors. It will also form the summary of this presentation and indicate furthermore
the proposed next steps to delivery of the final proposal in Week 12, Module 6.2.
Because this is a Work in Progress presentation, it is not necessary to produce a finished
visualisation, but students should ensure they generate enough work to clearly explain
their ideas. It is also important to demonstrate that they are the experts in this
particular area. Sufficient care should be taken to explain the context and practical
functionality of what is being presented with respect to the intended recipients, whilst
providing sufficient background to inform and inspire their audience.
Submission Instructions:
This assessment task is to be submitted in Week 7, Module 4.1. Please see Submission
Instructions above in relation to face-to-face and online classes. The assessment will be
uploaded to Blackboard as a PDF document. Please be mindful of your document design
as part of the communication of this material. The Learning Facilitator will offer a grade
out of 40% for this assessment task and offer formative feedback that will form the basis
of progression to the final assessment.
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SEN301_Assessment 2_20240603
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Learning Rubric: Assessment 2

Assessment
Attributes
Fail
(Unacceptabl
e)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%

Knowledge and
understanding

30%

Limited
evidence of
progression or
development
in
understanding
the required
concepts of
social
enterprise or
the purpose of
the
assessment.

Little progress
towards the
realisation of a
viable project.

Application of
the key
components
and strategies
outlined in the
learning
resources are
not reflected.

A functional
understandin
g of the
concept of
social
enterprise
but little
evidence of
critical
research and
analysis in
the
development
of concepts.

Some
progress
made
towards the
realisation of
a viable
project.

Supporting
documentati
on confuses
personal
opinion with
information
substantiated
by evidence
from the
research/cou
rse materials.

Evidence of a
developing
understanding
of the concept
of social
enterprise and
the capacity to
incorporate
independent
research and
critical thinking
into the
development
of concepts.

Evident
progress
apparent in the
realisation of a
viable project.

Demonstrates
a capacity to
explain and
apply relevant
concepts with
limited
reliance upon
personal
opinion. A solid
grasp of
research and
course
materials.

Evidence of a highly
developed
understanding of
the concept of social
enterprise that
incorporates
independent
research and critical
thinking into the
development of
concepts.

Substantial progress
apparent in the
realisation of a
functional and
viable project.

Support
documentation is
substantiated with
robust evidence
from the
research/course
materials and
extended reading.

Well demonstrated
capacity to explain
and apply relevant
concepts.

Evidence of a highly
sophisticated
understanding of the
concept of social
enterprise that
incorporates an
independent research
and critical thinking
into the development
of concepts.

Exceptional progress
in the realisation of a
functional and viable
project.

Support
documentation
systematically and
critically analyses the
challenge and is
substantiated by
robust evidence from
the research/course
materials and
extended reading.

Mastery of concepts
and application to
new
situations/further
learning.
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Evaluation of
information
selected to
support the
project proposal

30%

Limited
understanding
of the key
concepts and
the capacity to
discriminate in
the selection
and evaluation
of research
materials.

Little evidence
of coherent
analysis or
synthesis of
research and
resource
material or the
specific
application to
the project
proposal.
.

Demonstrate
s the capacity
to
understand
the key
concepts in
principle, but
with limited
ability to
discriminate
in the
selection of
appropriate
research.

Some
evidence of a
growing and
coherent
analysis of
research and
resource
materials but
lacking the
capacity to
effectively
synthesize
these in
support of
the project
proposal.

Evidence of
some
discernment in
selecting and
articulating
from resource
material that
reflects and
supports the
key concepts
of the project
proposal.

Demonstrates
a capacity to
explain and
apply relevant
concepts
drawn from
this research,
to apply
appropriately
to the project
and to
challenge
conventional
wisdom where
applicable.

Clear evidence of
confident
discernment in the
selection and
articulation of a
broad selection of
research and
resource material
that forcefully
supports the project
proposal.

Demonstrates an
articulate an
independent
viewpoint that
critically analyses
this research with
growing confidence,
intellectual
independence and
sound judgement.

Evident clarity in the
development of an
exceptional selection
of appropriate
research and resource
material that
compellingly supports
the project proposal.

Demonstrates a high
level of
interpretation/evalua
tion to develop a
comprehensive
critical analysis or
synthesis of this
material.

Exhibits intellectual
independence, rigor,
good judgement and
adaptability in its
application.
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Effective
Communication

30%

Difficult to
understand for
audience, no
logical/clear
structure, poor
flow of ideas,
argument lacks
supporting
evidence.

Audience
cannot follow
the line of
reasoning.

Information,
arguments
and evidence
are
presented in
a way that is
not always
clear and
logical.

Line of
reasoning is
often difficult
to follow.

Information,
arguments and
evidence are
well
presented,
mostly clear
flow of ideas
and
arguments.

Line of
reasoning is
easy to follow.

Information,
arguments and
evidence are very
well presented; the
presentation is
logical, clear and
well supported by
evidence.

Demonstrates
cultural sensitivity.

Expertly presented;
the presentation is
logical, persuasive,
and well supported by
evidence,
demonstrating a clear
flow of ideas and
arguments.

Engages and sustains
audience’s interest in
the topic,
demonstrates high
levels of cultural
sensitivity

Effective use of
diverse presentation
aids, including
graphics and multi-
media.

Correct citation
of key resources
and evidence

10%

Demonstrates
inconsistent
use of good
quality,
credible and
relevant
resources to
support and
develop ideas.

Demonstrate
s use of
credible and
relevant
resources to
support and
develop
ideas, but
these are not
always
explicit or
well
developed.

Demonstrates
use of credible
and relevant
resources to
support and
develop ideas.

Demonstrates use
of good quality,
credible and
relevant resources
to support and
develop arguments
and statements.

Shows evidence of
wide scope within
the organisation for
sourcing evidence

Demonstrates use of
high-quality, credible
and relevant
resources to support
and develop
arguments and
position statements.

Shows evidence of
wide scope within and
without the
organisation for
sourcing evidence

SEN301_Assessment 2_20240603