Vanilla structure for a business case/report

• Purpose of the innovation business case
• Summary of the opportunity
• Customer need
  • Why do customers need this right now?
• Competitor review
  • What are competitors doing?
• Market attractiveness
  • Where’s the gap in the market?
  • How attractive is the market?
• Strategic fit
  • How does this fit with your wider business and strategic goals?
• Definition of success
  • What’s your definition of success?
• Key risks and mitigations
• Non-tangible costs and benefits
• Impact on the value chain or the wider business
  • Will you need to bring in people from other departments or teams?
•  Proposed implementation approach
• Key assumptions
  • What assumptions are you making? Why?
• Financials
  • Three financial scenarios, for cost savings and /or revenue growth from the innovation: best case, most likely & worst case. (About minimum valueble product
• Conclusion
• Recommendations(u will put your own money in this project?yes/no,show ur reasons
• Next steps

(if NO,do something to let u choose yes

if Yes, how to be bettter