FBL5030: Economics & Accounting Project

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FBL5030: Economics & Accounting Project (A1)
Part 1: Economic Analysis
Please choose a company from the list provided in the table below for the economic analysis. The same
list will be used for the Accounting Analysis section. You may choose the same company for both the
Accounting and Finance parts, or select different companies if you prefer:
No ASX code Company names GISC sector GICS industry group
1 WES Wesfarmers Limited Consumer
Discretionary
Consumer Discretionary
Distribution & Retail
2 HVN Harvey Norman Holdings Limited Consumer
Discretionary
Consumer Discretionary
Distribution & Retail
3 BGP Briscoe Group Australasia Limited Consumer
Discretionary
Consumer Discretionary
Distribution & Retail
4 MYR Myer Holdings Limited Consumer
Discretionary
Consumer Discretionary
Distribution & Retail
5 MTS Metcash Limited Consumer Staples
Distribution & Retail Consumer Services
6 AAC Australian Agricultural Company Limited Consumer Staples Food, Beverage &
Tobacco
Assessment Schedule & Weighting (Total: 15%)
 Economic Analysis Draft Submission: Due 15 August 2025
(10% of total mark – based on the quality of your economic analysis)
 Peer Review Submission: Due 22 August 2025
(2% of total mark – based on the quality of feedback you provide to your peers)
 Response to Peer Review: Due 29 August 2025
(3% of total mark – based on how well you reflect on and respond to peer feedback)
❗ Note: Late peer reviews will NOT be accepted. Failure to submit feedback to peers by the due date
will result in a loss of 2%.
ℹ Word count applies only to your written answers. Any references, tables, or graphs are excluded
from the word limit.

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1.1 Introduction (50 words)
Briefly introduce the company you have chosen and the purpose of the analysis.
1.2 Market Structure and Strategy Analysis (100 words)
Instructions:
Identify and discuss the market structure that best describes the company you are analysing (e.g., perfect
competition, monopolistic competition, oligopoly, monopoly). To do this:
 Analyse the company’s competition: Who are the main competitors in the industry (e.g., for
Myer: David Jones, Kmart, Target, online retailers like The Iconic or Amazon)?
 Discuss pricing power: Can the company influence prices, or must it follow market trends?
Does it compete on price, quality, or branding?
 Consider market barriers: Are there barriers to entry such as brand loyalty, economies of
scale, or capital requirements?
Explain how these factors shape the company’s demand and strategic decisions
Hint: Use information from the company’s annual report, industry analysis, and news sources.
1.3 Hypothetical Market Event (100 words)
Instructions:
Illustrate the impact of a hypothetical external event on your chosen company’s market position. To do
this:
 Choose a hypothetical event: e.g., a new competitor entering the market (Zara, Uniqlo), a new
regulation (higher minimum wage), or a global economic shift (recession, supply chain
disruption).
 Discuss the likely impact on supply or demand: Will the event make it harder to source
goods? Will consumer demand increase or decrease?
Hint: For example, if using Myer, imagine Amazon expanding into physical department stores in
Australia. How might this reduce Myer’s customer base, force pricing adjustments, or push Myer to
enhance its online platform or exclusive offerings?
1.4 Value Creation Summary (100 words)
Instructions:
Explore how the company can create more economic value by increasing both:
 Producer Surplus (PS): Achieved by reducing costs (e.g., via technology, scale) or raising
prices through strong branding, exclusive products, or valued services.
 Consumer Surplus (CS): Achieved when customers feel they receive more value than what
they pay (e.g., better quality, loyalty rewards, fast delivery).
Hint (if using Myer): Myer could raise PS by offering exclusive products, while CS could be enhanced
through better service, returns policies, or membership perks.

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1.5 Conclusion (50 words)
Summarise the main points you have discussed. Briefly re-state how your analysis can help improve
the company’s market strategy and value creation.
࿨࿩࿪ Submission Checklist (for the 15% Economic Analysis Task)
You must complete all three parts below to receive full marks. Late or incomplete submissions may
result in loss of marks.
1. Economic Analysis Draft (Due: 15 August 2025)
Submit your analysis using the structure provided in the template (Sections 1.1–1.5).
 Ensure your total word count aligns with the limits stated (excluding references/graphs).
 Use reliable sources and cite appropriately where applicable.
2. Peer Feedback Summary (Due: 22 August 2025)
 Provide feedback to at least one peer.
 Submit a short summary paragraph (approx. 50 words) outlining:
o Who you gave feedback to (use first name or student number).
o A general summary of the feedback you provided (key points only).
Example:
I gave feedback to Sarah (SID ending in 456). I commented on the strength of her introduction and
suggested she clarify her market structure analysis. I also recommended adding specific examples in
the hypothetical event section to improve clarity and application.
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3. Response to Peer Feedback (Due: 29 August 2025)
You must submit a response to the feedback you received. You can do this in either of the following
formats:
 A short written response (approx. 150 words) summarising how you addressed the
feedback.
 A response table (see example below) that clearly shows each category of feedback and your
response.
Category Feedback Provided My Response
Major /
essential
Content
related
The hypothetical market event
impact is very generic. There are
no specific details included.
Useful feedback. Revise this section and add in
more precise information to increase the
realistic application and impact. Include a
reference to the article … which has a similar
case study referred to.
Written
expression
Unclear grammar in this
sentence.
This is a matter of style – I believe my meaning
is clear, but it is not standard.
I will put this sentence through CoPilot and ask
for 5 different versions to use instead.
After using CoPilot to check grammar I will
change the wording to: “…”.
Content Data included seems unrealistic –
check calculations.
Peer reviewer was correct. I had misplaced a
decimal point. Calculations have been fixed.
Important: Your response file is the only document I will mark. Therefore, after explaining your
response to the feedback, please make sure to include your full revised economic analysis in the same
file. This should consist of your original submission plus any improvements made based on the peer
feedback.

FBL5030_ Economics & Accounting Project _ Part 1. Economic Analysis