You are to select a UK company** and conduct a PESTEL analysis on the firms operating environment. You must identify the key drivers of change that the management should be taking notice of in their deliberations for the future direction of the firm, based on the PESTEL analysis conducted.

Assignment CW1: External Environment Assessment 30%
No. and type: Research and Analysis Portfolio weighting:
Paper 1

Assignment task

You are to select a UK company** and conduct a PESTEL analysis on the firms operating environment. You must identify the key drivers of change that the management should be taking notice of in their deliberations for the future direction of the firm, based on the PESTEL analysis conducted.

All models, theories and supporting secondary research material must be referenced using the Harvard format.

  • Please ensure you check that your chosen UK company is suitable with your lecturer before starting your coursework.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1 Obtain and interpret information relevant to an analysis of a firm’s business environment.
LO 2 Assess the impact of government on the structure and operation of a business organisation.
LO 3 Demonstrate an understanding of the impact of changes in the business environment on
business   organisation and activity.

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This assessment takes the format of a 500-word, +/-10%, maximum of 8 pages from introduction to conclusion/recommendation, professionally produced report that would be suitable for use in the boardroom of a FTSE100 company.

Front cover, executive summary, contents page, reference pages and appendices are NOT included in either the page count or the word count that have been allocated. Words used in tables, charts, diagrams are also NOT included in the word count. Note we do not expect to see any Wikipedia, Investopedia, Business Balls, Slide Share, and Essays4U, Term Papers or other spurious non-academic non-reputable sources within your work or in the reference list. Font size should be 11 with single line spacing. Reference list should be presented in the Harvard format along with in text referencing and there is a maximum of 4 pages allocated to appendices should you need them.

Referencing and research requirements

Please reference your work according to the Harvard style as defined in Cite Them Right Online

(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields,

  1. (2019) Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave Macmillan. Copies are available via the University library.

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Before you submit

Please use the provided checklist below to make sure you are ‘fit to submit’ your work

We recommend you use this checklist as soon as you get this assignment brief to help you plan your work

Fit to Submit: Assignment Checklist

TICK

Have you read and understood the assessment criteria?

Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not.

Have you demonstrated you can think and write critically in the completed work? This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.

Have you maintained an academic tone throughout your work? Is your work formal, focused, developed and clear?

Have you checked that the referencing in your assignment is in line with your programme requirements?

Have you proof-read your work and used spellcheck software to check your spelling and grammar?

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Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour, style, line spacing and margins as the tutor specified?

Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.

Can you confirm that the work submitted is your own and not plagiarised?

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