In this assignment you are required to read and understand the 9-page paper, “Driver performance while text messaging using handheld and in-vehicle systems” (Owens et al., 2011). Additionally, you are required to read the paper by Hajli (2014). There is also a tutorial paper on structural equation modeling (Lowry & Gaskin, 2014) that should help your understanding of the rationale behind the modeling and analysis used in the paper by Hajli (2014).
The purpose of this assignment is to deepen your understanding of concepts of research question, literature review, research design, statistical analysis, and other concepts appearing in research methodology.
The following questions are based on the three papers.
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Marketing, 56 (3), 387 – 404.
Lowry, P. B., & Gaskin, J. (2014). Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It. IEEE Transactions of Professional Communication, 57 (2), 123 – 146.
Owens, J. M., McLaughlin, S. B., & Sudweeks, J. (2011). Driver performance while text messaging using handheld and in-vehicle systems. Accident Analysis and Prevention, 43 (2011), 939 – 947.
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