Principles of Marketing

There are many ways to segment a market. Explain THREE (3) types of segmentation that is suitable to segment “YSL Lipsticks”.
Samsung Galaxy Z Flip
Dyson Hair Dryer
Explain THREE (3) levels of product based on Samsung Galaxy Z Flip and Dyson Hair Dryer.
Explain “Market Skimming Pricing” and “Market Penetration Pricing” with examples
Describe the FIVE (5) components or elements of the promotional mix. Illustrate with examples.

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