Principles of Marketing

Semester: January 2021
BBM104/03
Assignment (50%)
Submission Date: 6 March 2021
Question 1
There are many ways to segment a market. Explain THREE (3) types of segmentation that is suitable to segment “YSL Lipsticks”.
(24 marks)
Question 2
Samsung Galaxy Z Flip
Dyson Hair Dryer
Explain THREE (3) levels of product based on Samsung Galaxy Z Flip and Dyson Hair Dryer.
(24 marks)
Question 3
Explain “Market Skimming Pricing” and “Market Penetration Pricing” with examples.
(22 marks)
Question 4
Describe the FIVE (5) components or elements of the promotional mix. Illustrate with examples.
(30 marks)
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