principles of internet marketing- Assignment help

COURSE: Bachelor of Business / Bachelor of Accounting Unit:
Internet Marketing Unit Code:
IMKT212 Type of Assessment:
Assessment 3 – Individual Written Report Length/Duration:
1200 words Unit Learning Outcomes addressed:

1) Understand the main concepts, principles of internet marketing
2) Apply effective oral and written communication skills appropriate to internet marketing
3) Discuss current knowledge of how consumers and organisations use internet marketing
4) Create an effective internet marketing strategies and programs
5) Assess and evaluate performance and opportunities of internet marketing programs
6) Evaluate how consumers and organisations use internet marketing tools. Submission Date:
Week 10 Assessment Task:
Students will be required to write a report on developing an internet marketing communication plan for a tourism related business. Total Mark:
100 marks Weighting:
Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day,
calculated from the total mark
E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day.
More information, please refer to (Documents > Student Policies and Forms > POLICY – Assessment Policy & Procedures – Login Required)
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 01 February 2019 TEQSA Provider Number: PRV12051
Task 3: Internet communication plan
Design an internet communication plan for a small or medium sized TRAVEL company in Australia. Please do not consider the popular and established Australian brands. Please inform the lecturer of the selected company’s name for approval.
This business report is based on Figure 1.3 The Internet Marketing Paradigm (found in week 1 slides) should include the following content:
Brief Executive Summary
I. Recommended Internet business models
II. Recommended Interactive channels
III. Recommended Social media channels
The key sections to be included should be written in accordance with the guidelines for writing reports. Your report must include:
• Reference from academic journals supporting your argument.
• Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing.
• Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing.
• A minimum of 5 academic references (including the text book).
Please see Academic Learning skills staff for assistance with this, or any assignment. They can help you with understanding the task, draft checking, structure, referencing and other assignment-related matters
The essay must be submitted online in moodle. All materials must be submitted electronically in microsoft word format. Other formats (e.g., pdf or mac file) may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered late and will lose marks until it is presented in MS word. No paper based or hardcopy submission will be accepted.
Our academic learning support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney ; Melbourne For online help and support please click the following link and navigate academic learning support in moodle.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 01 February 2019 TEQSA Provider Number: PRV12051
Marking Criteria Lecturer Expectation Marks Comments
Make good use of sources to support idea of the essay
Students should research extensively on this topic
The essay is coherent and flows well
Information can come from journal articles, business magazines and textbooks
Topics and materials ae conveyed smoothly
The structure of the essay should have an introduction, body and conclusion
Language Presentation
Good standard of writing
Attention should be paid to punctuation, grammar and spelling.
Good attempt of reference sources
Keep internet based references to a minimum.
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.
Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.
High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Support (ALS) site ( available in Moodle to ensure that you reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 01 February 2019 TEQSA Provider Number: PRV12051
include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking on the following link: Plagiarism: How to avoid it
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites: Why can’t I just Google? (thanks to La Trobe University for this video).
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