MKT470 Strategic Marketing

Project Rubrics
In groups of only TWO students, you are required to identify a failing brand (global
or local) and create a reviving strategy.
This should include demonstration if its failure with appropriate resources and
detailing the suggested strategy, followed by the rationale behind choosing the
presented strategy over any other possibilities.
You will submit a soft copy of the report, and a soft copy of your presentation. The
following rubric shows a grading out of 20, which will then be recalculated to 15
marks.
Written Report Rubric (12 marks)
DIMENSIONS TRAITS 1 2 3
Introduction (
1)
Not clearly stated
about the topic
Presents the topic but does
not engage the reader
Clearly presents the
topic in informative
manner
Conclusion (1
)
Lacks an
identifiable
conclusion
Summarise and repeat what
has been said
Summarise and offer
excellent overview of
the topic
ORGANISATION
Layout and
logic flow (1)
Poor labelling of
sections, sub-topics,
tables and figures
Improper and inconsistent
labelling
Sections, sub-topics,
tables and figures are
clearly labelled
Current
Situation (1) No facts Personally conducted survey Clear and focused
charts
Reasons of
Failure (1)
Personal point of
view Fact but unclearly stated Excellent use of
reports and articles
Suggest
Strategy and
Implication (
2)
No innovation, poor
execution plan
Good idea, but poorly
explained
Innovative and clear
steps of implication
IDEAS
Rationale (2) No rationale Rationale unrelated to
reasons of failure
Excellent and original
argument
REFERENCE (1) No reference Available but inadequate, no
Proper referencing
Comprehensive
compilation of
reference
SUBMISSION ON TIME (2) Hours late Minutes late Ontime MKT470 Strategic Marketing
2
Presentation Rubric (8 marks)
1 2 3
Content (3) Fulfills a few requirements of
the assignment
Fulfills the minimum
requirements of the
assignment
Fulfills most of the requirements
Visual
presentation (2)
Student uses visual aids that in
general support text and
presentation
Student uses visual aids
that relate well to text and
presentation
Student uses visual aids that
explain and reinforce excellently
text and presentation
Organization (1) Lack of sequence of information Acceptable sequence Excellent sequence
Elocution (1) Clear pronunciation in some
parts of the presentation
Clear and correct
pronunciation in most parts
of the presentation
Excellent and precise
pronunciation in all parts of the
presentation
Use of time (1)
(15 minutes)
Presentation exceeds the time
frame but acceptable Good time management
Excellent time management and
keep an appropriate pace for
each point presented
Email the instructor (in appropriate timing) with any questions.
Deadline for submission and start of presentations is 12th April 2021 10AM. Any delay
will affect your grade. Sot
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