MICE Management

EMT303
MICE Management
Tutor-Marked Assignment 01
January 2021 Presentation
EMT303 Tutor-Marked Assignment 01
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 2 of 3
TUTOR-MARKED ASSIGNMENT (TMA01)
This assignment is worth 10% of the final mark for EMT303 MICE Management.
The cut-off date for this assignment is Sunday, 21 February 2021, 2355H.
Note to Students:
This is an individual assignment.
You are to include the following particulars in your submission: Course Code, Title of the
TMA, SUSS PI No., Your Name, and Submission Date.
Your answer should be between 2,000 to 2,500 words.
Submit your answers in the form of a single MS Word file on or before the submission date.
Use Times Roman font size 12, single line spacing.
According to a MICE Economic Impact Assessment commissioned by STB in 2019, the
industry supported more than 34,000 jobs with an economic value-add of $3.8 billion, or
nearly one percent of Singapore’s GDP. Business travellers also spend almost double that of
leisure travellers, making them high-yield visitors.
The gradual resumption of business events will help maintain Singapore’s position as a
leading MICE hub and retain critical capabilities, while safeguarding jobs and livelihoods in
the industry and other related sectors.
To guide the MICE industry in developing its agility and building resilience post-COVID-19,
the Singapore Association of Convention and Exhibition Organisers and Suppliers
(SACEOS) is collaborating with STB and Enterprise Singapore (ESG) to formulate an Event
Industry Resilience Roadmap (IRR).
(Extracted from https://www.stb.gov.sg/content/stb/en/media-centre/media-releases/Safeand-
Gradual-Resumption-of-MICE-Events.html)
Question 1
Analyse the THREE (3) strategic objectives of the IRR from the article.
(15 marks)
Question 2
The IRR seeks to position Singapore as the world’s most trusted, safe and innovative MICE
destination, and a competitive and vibrant global-Asia city in a COVID-19 world.
EMT303 Tutor-Marked Assignment 01
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 3 of 3
In your own words, demonstrate your understanding of how the IRR will provide timely
guidance on safety measures and best practices in line with the gradual resumption of
business events.
(60 marks)
Question 3
Whilst SACEOS launched the IRR in Singapore, The Osaka Convention & Tourism Bureau
has released the “Guidelines for MICE Event Organizers for Infectious Disease Control” and
TCEB launched “New Norm Exhibition Support” for Post-COVID19 for all Exhibitions in
Thailand.
Compare the guidelines implemented in Singapore with either those in Japan or Thailand
after doing research on the additional two guidelines mentioned.
(25 marks)
—- END OF ASSIGNMENT —-
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