MICE Management Assignment help

EMT303
MICE Management
Tutor-Marked Assignment 02
January 2021 Presentation
EMT303 Tutor-Marked Assignment 02
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 2 of 3
TUTOR-MARKED ASSIGNMENT (TMA02)
This assignment is worth 14% of the final mark for EMT303 MICE Management.
The cut-off date for this assignment is Sunday, 07 March 2021, 2355H.
Note to Students:
This is an individual assignment.
You are to include the following particulars in your submission: Course Code, Title of the
TMA, SUSS PI No., Your Name, and Submission Date.
Your answer should be between 2,000 to 2,500 words.
Submit your answers in the form of a single MS Word file on or before the submission date.
Use Times Roman font size 12, single line spacing.
In 2019, the Singapore International Energy Week (SIEW) welcomed more than 13,000
delegates from more than 80 countries to its event in Singapore. However, as a result of the
COVID-19 pandemic, for SIEW 2020, the number of physical attendees will number, at most,
250. The event is one of the hybrid conferences that will be piloting a new way of holding
Meetings, Incentives, Conventions and Exhibitions (MICE) events from 1 Oct 2020.
Question 1
With reference to SIEW 2019, demonstrate your understanding of stakeholders by providing
details of FIVE (5) relevant stakeholders such as participants, sponsors, partners, exhibitors,
stand builders and contractors, freight forwarders, trade associations, government agencies,
media partners, etc.
Propose the objective/s of each stakeholder for participating in this physical event and
explain the areas of service that they will be providing.
(30 marks)
Question 2
In line with the safe and gradual resumption of economic activities in Singapore, the
Singapore Tourism Board (STB) will start accepting applications for organisers to pilot
MICE events of up to 250 attendees from 1 October 2020.
With reference to SIEW 2020, demonstrate your understanding of how this event was piloted
as a new way to host MICE events in Singapore.
(50 marks)
EMT303 Tutor-Marked Assignment 02
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 3 of 3
Question 3
Compare your experiences, as an attendee, attending a virtual event against a physical event.
(20 marks)
—- END OF ASSIGNMENT —-
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