MARKETING AND COMMUNICATION

BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION | CRISIS MANAGEMENT_V1.4
ASSESSMENT 1
Course Name
BSB52415
Diploma of Marketing and Communication
Subject/module Crisis Management
Assessment method Written or Oral Questions
Weighting 50%
Unit of Competency
BSBPUB504
Develop and Implement Crisis Management Plans
Instructions
1. Assessments should be completed as per your trainer’s instructions.
2. Assessments must be submitted by the due date to avoid a late
submission penalty.
3. Plagiarism is copying someone else’s work and submitting it as your
own. You must write your answers in your own words and include a
reference list. A mark of zero will be given for any assessment or part of
an assessment that has been plagiarised.
4. You may discuss your assessments with other students, but submitting
identical answers to other students will result in a failing grade. Your
answers must be yours alone.
5. Your trainer will advise whether the assessment should be digitally
uploaded or submitted in hard copy. Assessments that are digitally
uploaded should be saved in pdf format.
6. You must attempt all questions.
7. You must pass all assessments in order to pass the subject.
8. All assessments are to be completed in accordance with WHS regulatory
requirements.
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ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION | CRISIS MANAGEMENT_V1.4
Assessment 1
Written or Oral Questions
1. Review both the scenarios below and develop a crisis management plan
for each scenario that complies with organisational, ethical and legal
requirements
a. In 2009/2010, due to faulty accelerators of their brand of vehicle, Toyota had to
recall nine million vehicles.
b. In 2015, a sandwich shop owner In Marrickville, offered free sandwiches via a
Facebook page for members of a closed group only. The deal was reported by a
widely read food blog as one open to all Sydneysiders.
(10 marks per scenario (see below) max 20 marks)
Your plan should include:
a. Activation guidelines (2 marks)
b. Action plans (actions, time frames, responsible people) (2 marks)
c. Pre-approved communications strategy and messages (2 marks)
d. Contact information of all relevant personal both internal
and external (2 marks)
e. Resources required (2 marks)
2. In addition to developing the plan in the question above, describe how you
might distribute and also implement the plan
(5 marks for distribute and 5 marks for implementation) max 10 marks
3. Create the following tools to evaluate your crisis management plan:
a. define evaluative questions (5 marks)
b. use a scale rating to rate evaluative statements. (5 marks)
4. Define what would you change for next time? (10 marks)
Assessment 1 total: 50 marks
Notes:
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