2020 Supplementary Assessment Individual case study report (30%)
To comply with the requirements of this assessment each student must complete a case analysis. The case analysis is comprised of a 1,500 word report, plus appendices.
The case analysis is due Friday October 30, 2020.
The case study report must be uploaded onto the Assessment One Turnitin link ( it will indicate late and the date of submission)
The case analysis is:
2020 Supplementary Assessment: Spotify: Face the Music 2019
In your Report you must provide:
Executive Summary: Assessment of Spotify’s current 2020 business level and corporate strategy and the capacity of Spotify to sustain competitive advantage.
Body: Findings from external and internal analysis utilising the Business Systems Model and its link to Spotify’s sustainable competitive advantage and Drivers of Industry Development and its link to Spotify’s sustainable competitive advantage (referring to appendices).
Conclusion: Key strategic issues/findings (at least 2) related to Spotify’s current 202020 performance, issues it faces and options and recommendations for the future. One option is for the Business Level Strategy and another option for the Corporate Level Strategy.
Appropriate headings in the individual report might include:
Executive Summary: Assessment of current business level and corporate strategy and the capacity to sustain competitive advantage.
Body: Findings from external and internal analysis utilising the Business Systems Model and its link to sustainable competitive advantage and Drivers of Industry Development and its link to sustainable competitive advantage (referring to appendices). The link to theory is established.
Conclusion: Key strategic issues/findings (at least 2) related to the firm’s current performance, issues it faces and options and recommendations for the future. One option is for the Business Level Strategy and another option for the Corporate Level Strategy.
Reference list ( at least 8 references including the text and case materials)
Appendices: In-depth analysis conducted before the report is written.
( Note the appendices will not be read unless referred to in the body of the report)
Note: Students need to be able to assess the organisation’s current business-level strategic performance using the ‘Business System Model’ as set out in Chapter 4 of the unit text and Drivers of Industry Development as set out in the text p.257.
For the internal analysis students are required to demonstrate an understanding of the distinctions between resources and capabilities together with the capacity to identify strategic capabilities.
For the external analysis students are required to comment on the organisation’s industry context and overall competitive landscape.
Only two (2) analytical tools must be used to be capable of completing this report.
1. The Components of a Business System (p.82 of text) including analysis of the Resource Base/ Stock of Assets (tangible and intangible, relational and competencies see text p. 93), Activity System (complete a generic value chain analysis p. 91 of text) and Product Offering / Value Proposition (pp. 82-91) must be used.
2. Drivers of Industry Development analysis (text p.257) must also be undertaken.
Any data and information completed during research should be placed into appendices. The report should refer to these appendices but focus on the findings in the body. The findings are discussed in the report body and linked to a central argument about the firm’s current performance, issues it faces and options and recommendations for the future. The report must be underpinned with solid contemporary research showing an understanding of strategy process, content and context.
Extensive description of data without critical evaluation and analysis will score very low marks.
When identifying key strategic issues students should consider the extent of alignment between the organisations internal capabilities and its changing industry and market. “Gaps” should be identified and options to address those “gaps” evaluated. This involves the use of both analysis and critical thinking.
Both the above assessment of the company’s alignment with its environment and the evaluation of future strategic options must be underpinned by the individual’s competent use of appropriate business and industry level analytical tools. The report however should only include the conclusions and summative discussion from this analysis (detailed results from the analysis should only be presented in appendices not in the body).
Recommendations for the organisation need to be provided as a result of the individual investigation. An explanation needs to be provided as to how and why this recommendation is the one that will provide the company with sustained competitive advantage (supported with theory and data analysis).
Hint: The key paradoxes in some chapters in the unit text should be considered when discussing business level and corporate strategy.
The report must be in correct academic format as per University guidelines (i.e. properly referenced, references in alphabetical order at end of exercise, using correct spelling, punctuation, sentences and paragraphing).
Note: Students must use UWS Harvard style referencing. Examples of the Harvard system are available on the library website http://library.uws.edu.au/citing.php
Marking criteria and standards:
Supplementary Assessment Report
Students should use the form to critically self-assess their assessment before submission.
Analysis of concepts
(Appendix): Business Systems Model (resource base, activity system, product offering)
Lack of understanding of concepts from readings or just mentioning the terms without showing understanding or links to specific issues. Use of terms relevant to analyse the case showing some comprehension but only a generalist understanding. Using the concepts, with a good understanding of them, relevant links some to some issues. Using the concepts, with an excellent understanding of them, and identifies a significant number of issues involved. Excellent integration of concepts and case through identification of the value and limitation of concepts for the analysis.
Analysis of concepts (Appendix): Drivers of Industry Development
Lack of understanding of concepts from readings or just mentioning the terms without showing understanding or links to specific case. Use of terms relevant to analyse the case showing some comprehension but only a generalist understanding. Using the concepts, with a good understanding of them, relevant links some to some issues. Using the concepts, with an excellent understanding of them, and identifies a significant number of issues involved. Excellent integration of concepts and case through identification of the value and limitation of concepts for the analysis.
Overall Analysis: Level of analysis and critical thinking
40% Absence of critical analysis or reflection. Attempt to be analytical and critical but with poor results. Little, if any, reflection. Good analysis of issues under evaluation. Some reflection. Good analysis and interpretation of issues under evaluation, reflection leading to alternative options. Excellent and comprehensive analysis and interpretation of issues under evaluation, comparing alternative options, original interpretations resulting from reflection.
Argumentation: Substantiation of arguments and overall quality of discussion and links to Sustainable Competitive Advantage
40% Incomprehensible, poorly structured, fragmented ideas, does not follow a clear argument. Relatively coherent argument, manages to communicate the ideas but difficult to understand links. Confusion in logic. A clear structure with coherence in the presentation of ideas, but not a strong and sustained argument. A clear structure with coherent and logical presentation of ideas and comprehensive, well-sustained argument. A sustained, coherent and logical argument. Able to synthesise and integrate complex ideas.
Additional Research: Links to unit readings and additional research
10% No research and links to any readings. Limited research and documented links. Good research and documented links to readings. Excellent research, clear links to readings. Outstanding research, clear links to multiple theoretical ideas and concepts.
Presentation: Presentation, clarity of expression (sound sentence structure, grammar and spelling) 10% Inferior presentation and referencing not consistently applied. Sound presentation but inconsistency in referencing. Good presentation and mostly consistent referencing. Very good presentation and consistent referencing. Excellent presentation and comprehensive and consistent referencing.
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