Guidelines for Informative Speaking

“I need a response for the discussion below. The response should be at least 150 words, in APA format with in-text citations. The response should not just repeat what the original post stated, it should expand the conversation. Please cite and reference from
Lucas, Stephen E. (2015). The art of public speaking. (12th ed.)New York, NY: McGraw-Hill Education
The  guidelines for informative speaking as it lists in “The art of public  speaking” on pages 292-299, the first guideline listed is to not over  estimate what your audience knows meaning that you cannot assume that  your audience knows anything about your topic, so you have to explain  thoroughly to the point where the audience have no choice but to  understand. The next guideline is to relate your subject to your  audience meaning to involve the audience by using words like “you” and  “your”. The third guideline is to not be too technical which means that  the subject cannot be too specialized for the audience. You have to know  what needs to be explained to your audience and what doesn’t. The next  guideline is to avoid abstractions which means you need to use more  descriptions because it puts an abstract fact into a meaningful view.  The fourth guideline is to personalize your ideas which just means not  to be too factual. The last guideline is to of course be creative. It is  so important to do thorough research before doing your speech because  giving out mis informative and inaccurate information can have tragic  results. Let’s take president Trump as an example. In an online version  of Los Angeles Times, they did an article about our president and his  false and mis informative speeches. In one of his speeches it was said  that he stated that since his election several big companies including  Walmart were going to be investing money into the U.S. and creating  thousands of jobs but upon further research they found that one of the  big companies had made the decision to expand way before Trumps  election, so their decision didn’t have anything to do with our  president. A lot of our president’s statistical speeches is often mis  informative due to lack of thorough research and not better analyzing  his audience’s knowledge. 
Lucas, Stephen E. (2015). The art of public speaking. New York, NY: McGraw-Hill Education”
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