Global Strategy: Challenges and Choices:

Individual Investigative Case Study (Maximum 3000 words) – Deadline 12.00 noon Wednesday 06th August

 

  1. Introduction

Choose a global private sector company in a distinct industry sector. Provide a brief overview of the company (main activities, product/market portfolio, market share, competitors, key stakeholders) and state its strategic aims.                                                                                                                        (10 marks)

 

  1. Global drivers analysis

Using Yip’s Global Drivers model, undertake analysis of the global environment in which the company competes.                                                     (20 marks)

 

  1. International Value Chain analysis

Undertake an international value chain analysis of the company. Identify and discuss the value adding activities that help the company to effectively compete in global markets.                                                                                                                                                                                                                      (20 marks)

 

  1.   International generic strategies

Identify, discuss and explain the international generic strategy (or strategies) evident in the case. Critically evaluate the effectiveness of the choices made for achieving competitive advantage.                                                                                                                                                                                                                  (40 marks)

 

  1. Conclusions

Identify and summarise the key issues and findings that have emerged from your analysis and discussion of the case.                                                     (5 marks)

 

6 Referencing

Provide a full reference list properly set out in Harvard style                                                                                                                                                        (5 marks)

 

Marking grid

 

 

  <30% 30-39% 40-49% 50-59% 60-69% 70-79% 80%+
Introduction

 

Fails to demonstrate any effective

understanding of the task

 

 

 

 

0-1 marks

Basic overview of the company. Strategic aims not stated

 

 

 

 

 

 

2 marks

Basic overview of the company with aims stated

 

 

 

 

 

 

3-4 marks

Acceptable level of coverage giving clear insight into the company with stated aims in a given timeframe

 

 

 

5-6 marks

Good level of coverage giving clear insight into the company with stated aims in given timeframe

 

 

 

7-8 marks

Very good level of coverage and articulation giving clear insight of company with clearly stated aims in given timeframe

 

9 marks

Excellent overview, very well- articulated,   insightful with clearly stated aims in given timeframe

 

10 marks

Global drivers Fails to use Yip’s model, no effective analysis

 

 

 

 

 

 

 

 

0-2 marks

Very basic overview of a few external factors, lacks analytical quality

 

 

 

 

 

 

 

3-6 marks

Offers some insight but lacking in analytical depth of discussion.

 

 

 

 

 

 

 

7-9 marks

Acceptable use of Yip’s model with well -chosen factors. Scope for more depth of discussion.

 

 

 

 

 

 

10-12 marks

Good coverage and analytical depth of well-chosen aspects of Yip’s model. Impact of drivers well-articulated.

 

 

 

 

13-15 marks

Very good coverage and superior analytical quality of well-chosen aspects of Yip’s model. Impact of drivers very well-articulated and convincing.

 

16-18 marks

Excellent response throughout with evidence of effective research, analytical depth, and impacts clearly stated

 

19-20 marks

Value chain

 

Fails to demonstrate how to apply the model

 

 

 

 

 

 

 

 

 

0-2 marks

Model not applied properly but some identification of key value adding activities

 

 

 

 

 

 

 

 

 

3-6 marks

Model applied properly but lacking in follow up explanation or effective discussion around strategy

 

 

 

 

 

 

 

7-9 marks

Model applied properly and some evidence of effective analytical discussion on how it informs strategy

 

 

 

 

 

 

 

10-12 marks

Model applied properly, good level of follow up discussion and clearly linked to stated strategy

 

 

 

 

 

 

 

13-15 marks

Model applied properly with well- argued case for linking to stated strategic aims. Clear understanding of the role of value chain in achieving strategic aims.

 

 

 

16-18 marks

Model applied properly with case for linking to stated strategic aims very well expressed and convincing. Clear on role of value chain in achieving strategic aims

 

19-20 marks

Generic strategy Fails to demonstrate understanding of generic strategy model

 

 

 

 

 

0-4 marks

Choice of generic strategy made but no effective link to strategy

 

 

 

 

 

 

5-10 marks

Choice of generic strategy made but little analytical quality to follow up discussion

 

 

 

 

 

11-15 marks

Rational choice of generic strategy with some coherent link to strategic aims. Scope for a more critical approach.

 

 

 

 

16-20 marks

Rational choice of generic strategy with coherent link to strategic aims. Evidence of critical approach to discussion

 

 

 

21-29 marks

Rational choice of generic strategy with clear link to specific strategic aims. Good critical approach to discussion.

 

 

 

30-35 marks

Rational choice of generic strategy with clear link to specific strategic aims. Excellent level of critique

 

36-40 marks

Conclusions

 

Fails to summarise key identified issues

 

 

 

 

0 marks

Some mention of key issues but fails to articulate them clearly around strategic aims

 

 

1 mark

Key issues identified but fails to convince when linking to strategic aims

 

 

 

2 marks

Key issues identified with some link to strategic aims

 

 

 

 

3 marks

Key issues identified with clear link to strategic aims.

 

 

 

4 marks

Key issues identified with clear link to strategic aims and expressed clearly

 

 

5 marks

Key issues identified with excellent and clearly stated links to specific strategic aims

5 marks

Referencing

 

References set out wrongly

 

 

0 marks

Most references set out wrongly

 

 

1 mark

Some references set out wrongly

 

 

2 marks

A few references set out wrongly

 

 

3 marks

One or two references set out wrongly

 

4 marks

One reference set out wrongly

 

 

5 marks

Referencing perfectly set out

 

5 marks

 

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