Choose a global private sector company in a distinct industry sector. Provide a brief overview of the company (main activities, product/market portfolio, market share, competitors, key stakeholders) and state its strategic aims.
Using Yip’s Global Drivers model, undertake analysis of the global environment in which the company competes.
Undertake an international value chain analysis of the company. Identify and discuss the value adding activities that help the company to effectively compete in global markets.
Identify, discuss and explain the international generic strategy (or strategies) evident in the case. Critically evaluate the effectiveness of the choices made for achieving competitive advantage.
Identify and summarise the key issues and findings that have emerged from your analysis and discussion of the case.
Provide a full reference list properly set out in Harvard style
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