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E-marketing, also known as digital marketing, is the process of promoting products or services using digital technologies, primarily through the internet. E-marketing encompasses a range of tactics and strategies, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and more.
The goal of e-marketing is to reach potential customers where they are spending their time – online. With the increasing use of digital devices and the internet, e-marketing has become a crucial component of modern marketing strategies.
E-marketing allows businesses to target their audiences more effectively by tailoring their messaging and campaigns to specific demographics, interests, and behaviors. It also provides businesses with the ability to measure and analyze the effectiveness of their campaigns through metrics like website traffic, click-through rates, and conversion rates.
Overall, e-marketing provides businesses with an effective and cost-efficient way to promote their products and services to a global audience. It allows them to build relationships with their customers, engage with them on a more personal level, and ultimately drive revenue growth.
Here’s a 7-step e-marketing plan that you can follow:
Remember, e-marketing is an ongoing process, and you’ll need to continually refine your strategies to achieve your goals.
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Please see below what you need to do in brief for the e-marketing plan
1. Introduction: Focus on the company (first paragraph) and its industry (second paragraph).
2. Situation Analysis and SWOT analysis: Focus on the micro and macro-environmental factors that the company is facing with special reference to the company’s online presence. Then you need to prepare a SWOT table for the company – list of S (Strength of the company), W (Weaknesses), O (Opportunities) and T (Threats).
3. E-Marketing strategic planning: Focus on the company’s segmentation, targeting, differentiation and positioning strategies especially for its operations in online. i.e. what specific customer base the company is targeting by going online, how it is differentiating from its competitors, and how it is positioning its offers to the customers’ mind.
It is recommended to show a comparative view of the current and future segmentation, targeting, differentiation and positioning strategies of the firm.
4. E-marketing objectives: State 2 to 3 e-marketing objectives that the company may wish to achieve in next 1-2 years. It could be increasing online customer base by XX%, as an example.
5. Marketing mix strategies – Now you need to recommend 4 P strategies through which the company can achieve the above-mentioned objectives and describe those strategies.
6. Implementation – In order to implement the planned strategies, you need to execute several relevant activities such as – making the website more interactive (as an example), pursuing AdWords PPC campaign, something like that… Thus, in this section, you need to discuss the relevant activities that are required to execute in order to implement the 4 P strategies.
7. Budget and Evaluation – This is more of arbitrary than actual numbers. You need to guess realistically how much the company need to spend for all these activities. Then discuss how you will measure/evaluate the effectiveness of your plan i.e. specifically what matrix you will look for to check whether you have achieved your objectives or not.
Here’s an e-marketing planning process that you can follow:
Remember, e-marketing is an ongoing process, and you’ll need to continually refine your strategies and tactics to achieve your goals.
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