competitive advantage

Please take the time to watch and study this extremely insightful ethno research master class as interview – https://youtu.be/SpQayFKfZ7k
Hopefully you will be as deeply impressed with and inspired by some of the insights surfaced and articulated by Meltem Ture in her recap of several ethnographic research studies.
Please choose one of Dr. Ture’s cases and critique its findings and the nature – and actionability – of its insights.
Include the presumptive business / marketing problem the research was meant to help solve for, the surprising evidence surfaced by the ethnographers, the nature, depth & uniqueness of the insights and how you might suggest to the company you would action the insight strategically.
Remember one of our axioms – fresh deep insight can create extreme competitive advantage. Explore in your critique how to exploit this opportunity with the insight her study provoked.
~1,000 words please
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