Brand Communication Quiz #1 (50 points)
The first five questions are 8 points each. The last question is 10 points.
As a consumer, you might say this to a Company about its products or services: “It’s your company, but it’s our brand.” Explain why Companies should keep this mind about their products and services.
Which one is on the bottom? Which one is on the top? Where do the other four components fit into the pyramid?
What are a few of the main elements of each of those components?
(Hint: Once you name the components, make sure you show their positioning on the pyramid and list a few of the descriptive characteristics for each one.)
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